10 Reasons why you should choose Webflow for your company's website redesign

After working with many different companies of various sizes and sectors, I've noticed a common theme: they all feel restricted by the by the limited flexibility of their websites. In most cases, even the smallest changes require the involvement of a developer, which can result in waiting for weeks for the ticket to be picked up. What if there was a better way, one that allowed you to make changes on the fly, conduct A/B testing, and enhance decision-making?

This is where the world of 'no-code' comes in. When talking about 'no-code', it doesn't mean that code is entirely eliminated, but rather but rather that technical knowledge barriers are significantly reduced, enabling anyone on your team to take action.

What is Webflow?

Webflow is a powerful website builder that enables you to create stunning and functional websites without any coding expertise. It provides a visual interface for designing, building, and launching responsive websites, while generating clean, semantic code for you. You can explore Webflow's capabilities on their website.

What does this mean for your organisation?

1. Empowering in-house teams

While most platforms require you to specify what content can be edited in the code, Webflow takes the opposite approach. By default, everything is editable unless you specifically restrict it. And when we say everything, we mean EVERYTHING. From images and text to colours, fonts, and layouts. While basic HTML and CSS knowledge is beneficial for major changes, Webflow allows you to make quick edits in-house allowing for more flexibility and A/B test.

With Webflow, you can launch campaigns faster and optimise them on the go. You can build new pages by duplicating existing ones, creating them from scratch, or copying and pasting specific sections.

Say goodbye to developer dependency.

Like all startups we need to move fast. Webflow has allowed us to create new platforms to reach our audiences which would otherwise have taken a considerable amount of time to engineer.
Luke Willetts, Head of Brand Design at Let's Do This

2. Content Management System (CMS)

In addition to editing static pages, Webflow offers extensive CMS functionality. This allows you to easily manage and update your website's content. You can easily create templated pages based on a CMS item or make any necessary adjustments to your collections. These capabilities empower you to fuel the growth of your website, whether it involves publishing articles in a blog or managing filters like blog categories. With Webflow, you can effortlessly scale and update your site as your business expands.

3. Collaboration

It's super useful to be able to edit the content without needing to use a shared login or different accounts
Kathryn Myers, Digital Marketing Executive at ieso

To accommodate any technical skill levels, there are two editing options: editor and designer. This flexibility ensures different team members, whether you are a designer, marketer, or developer to have the tools they need. Plus, with role-specific permissions within the editor, you can invite your entire team and ensure that the intern doesn't inadvertently hit the 'publish' button!

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4. Secured ecosystem

Since the site is hosted by Webflow, the service provides robust security features by default. Any new feature or security update is automatically added to the site as soon as it becomes available, eliminating the need for additional maintenance costs.

Webflow enables precise design control with most features being native to the platform. This eliminates the need for plugins, which could lead to bloated code and security vulnerabilities.

5. Automated backups

Enjoy peace of mind with Webflow's automated site backups. You can easily roll back to a specific point in time. Additionally, you can export the site code, but this won't include your CMS collections data. However, you can export CMS collections as CSV files.

6. Reduced development time

Webflow Designer enables you to build any website with the full capabilities of HTML, CSS, and JavaScript within a visual canvas. This includes creating immersive experiences with interactions and animations.

The platform is designed for responsive websites, ensuring optimal performance across all devices and faster loading times.

7. Integrations

Thanks to the flexibility of custom code, it easily integrates with tools that currently powers your business, from marking tools (such as Hubspot, Mailchimp and analytics providers) to CRMs and payment providers. ou can also automate processes by connecting third-party tools like Zapier or Make. More recently Webflow introduced a whole app marketplace.

8. SEO

Webflow's platform is optimised for search engine optimisation (SEO), helping your website rank higher in search results. It allows to specify meta data for any specific page, add alt text to images and much more, all built-in without the need for plugins.

9. Localisation

Webflow's built-in localisation feature, coming in 2024, will enable you to translate and geolocate your site based on your audience's location. This will include not only translation, but tailor the images and colours to the visitor’s location.

For now, you can easily implement third party localisation tools such as Weglot and Geotargetly.

10. Templates

If you want to get something up and running quickly, Webflow offers  a wide variety of high-quality templates that you can use as a starting point for your website. These templates are fully customisable and can be adapted to fit your specific needs. However, if you're aiming for a distinctive design that sets you apart, we suggest creating something custom and unique to your brand.

Why hire professionals?

Webflow improved our internal workflows and with the help of C&W, I know work will be done to a high standard
Danny Greenwood, Senior Brand Designer at Birdie

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So you might wonder, with all these capabilities in-house, why hire a Webflow professional expert? Below are a few examples of how investing in hiring an expert can set the right foundation for your site's success:

Web development knowledge

Webflow leverages web development fundamentals like HTML structure and CSS classes. By hiring experts, they can set up a strong foundation for you to build on. We've taken it a step further by developing a specific framework that makes the entire process more intuitive and user-friendly. This means that even if your team doesn't have a deep technical background, our framework simplifies the learning curve. Find more information about our classes naming framework. All sites we create include a training session for your team as part of the handover.

Clean code

While Webflow offers creative freedom, it is important to understand the fundamentals of web development. This means ensuring an infrastructure that adheres to best practices for development and SEO, leading to optimised speed, improved SEO rankings, and a more performant website.

Processes optimisation

We set up sites to be easily managed by your team. This includes creating reusable sections or components that your team can easily copy and paste without having to go into the details of design and development. We can also set up more complex functionality by adding custom JavaScript code to expand Webflow's capabilities.

In summary, Webflow is a powerful website builder that offers a wide range of features and capabilities emphasising the importance of launching sites quickly without compromising on original designs. Whether you're a small business owner, a blogger, or an entrepreneur, Webflow can help you create a stunning website that meets your specific needs. Give it a try and see for yourself!

Ongoing support

Still need help? We offer tailored retainers to support your team with anything they need. From design to development and training. Explore our retainer options.