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EIP
From brochure site to lead generation engine
EIP’s website was functioning as a brochure, generating little to no inbound demand. We transformed it into a platform that actively supports business development and lead generation.
+67.6%
increase in new users after rebrand
600+
organic visitors to Visser AI page in first week
+1,291%
increase in engaged sessions
Challenge
EIP initially came to us with a different problem: their custom CMS was holding them back.
- The team struggled to manage and scale content efficiently
- Launching new pages or services was slow and dependent on developers
- The platform limited how marketing and business development could operate day to day
At the time, lead generation wasn’t a primary objective. The website was expected to remain largely a brochure, focused on communicating credibility rather than driving demand.
However, the underlying issues ran deeper:
- The value proposition was unclear, particularly the shift towards strategic, business-led IP advice
- Services were difficult to navigate, making it hard for users to understand how EIP could support them
- The overall experience lacked clear structure and user journeys
The opportunity wasn’t just to replace the CMS, but to rethink how the website could support the business more effectively.
Client
EIP
Industry
Legal
Services
Redesign
Webflow Migration
Team
Alessia Sannazzaro
Liam McCabe
Ben Hammond
Timeline
12 weeks
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Approach
We worked closely with EIP’s marketing and leadership teams to rethink the role of the website from the ground up — starting with the business opportunity, not the interface.
1. Research & Discovery
We audited the existing site, analytics, and user behaviour, and mapped internal workflows. This uncovered gaps in structure and clear opportunities to better support pipeline generation and growth.
2. Redesign & Systemize
We defined and categorised EIP’s offerings around how clients engage with their services, then translated this into a scalable design system aligned with their brand.
3. Webflow Development
We built a modular Webflow platform that removes bottlenecks and enables the team to manage content independently, using reusable components to support speed and scalability.
4. Content Migration
We migrated thousands of articles, reports, and news items, restructuring content to fit the new architecture while preserving SEO value and improving discoverability.
5. Testing & Optimisation
We validated performance, accessibility, SEO, and user journeys across devices to ensure a reliable, high-performing platform ready for ongoing optimisation.
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We designed every component with scalability in mind - a proper system, not just a website. The result is a site that's flexible enough to grow with the business and simple enough for anyone on the team to manage. A modular build done right. Every component works together, updates are a breeze, and the client can actually use it.
Ben Hammond
Webflow Expert
Result
The impact of the new platform was immediate and measurable. Lead generation wasn’t a primary goal, but became one of the strongest outcomes.
14 weeks
Complete redesign and Webflow migration from concept to launch.
100+ Pages
Unified into a scalable, modular Webflow CMS built for growth.
Full Autonomy
Marketing team empowered to manage and publish content independently.
Future-Ready Platform
Optimized for accessibility, performance, and multilingual expansion.
New Design System
Cohesive visual identity applied across all digital touchpoints.
The new website has generated a new stream of inbound demand. What was previously a brochure is now actively contributing to our pipeline.”
Jerome Spaargaren
Founder at EIP & Co-Founder at Patently
Ongoing Partnership
A digital platform built to support EIP’s next stage of growth.
What was once a passive brand asset now plays an active role in business development — helping clarify value, attract inbound demand, and support the launch of new services.
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