Optimising Ieso Health’s digital strategy across B2C & B2B platforms
Over a four-year partnership, Code & Wander worked closely with Ieso Health to enhance their digital presence, ensuring their websites were optimised for performance, engagement, and growth. Our collaboration spanned multiple aspects of their online strategy, from SEO improvements to design refinements, supporting both their B2C and B2B audiences.
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Last year, we saw a 27% uplift in our traffic and reached a record number of users.
A key focus of our work was enhancing SEO to increase visibility and organic traffic. By implementing best practices, improving site structure, and refining content strategies, we helped boost search rankings and user engagement. Alongside SEO, we introduced digital best practices, ensuring that Ieso’s platforms remained efficient, accessible, and aligned with industry standards.
We provided ongoing marketing and website support, designing and developing landing pages to align with campaigns and business goals. Managing two distinct sites—one for consumers (B2C) and another for business partners (B2B)—required a strategic approach to maintain consistency while catering to different audiences. Through slight redesigns and continuous optimisations, we helped Ieso maintain a professional, user-friendly experience across both platforms.
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