Searching for a present is never easy, especially when you can’t find what you are looking for. Bookmarks are often cheap, ugly or extremely expensive. It is time for a new option.
The concept was heavily based around the letters F & P and trying to combine them to create a unique shape. Later in the process, we started experimenting with the dimensions and shapes of bookmarks and books to incorporate in a subtle way.
For the wordmark, we went down the classy, luxury, premium and minimal feel. Similar to a luxury fashion designer brand.